The designation is one of the first senior management changes made within the Italian fashion retailers since Luciano Benetton assumed once again the chairman role last January.
Benetton reinforces its design team. The Italian fashion retailer, which has been going through a turnaround plan for years, has appointed French designer Jean-Charles de Castelbajac as its artistics director for men’s and women’s collections, assuming new role within the company.
Castelbajac’s appointment is one of the first steps taken by the brand’s founder Luciano Benetton since becoming again chairman last January to improve the business situation and return to profitability.
Benetton ended fiscal 2017 with losses of 180 million euros, doubling the negative net result registered in 2016. It was the third consecutive years in red for the group.
Benetton has named its first ever creative director in the company’s history
Castelbajac has a long career in the fashion industry, as he started to work in the sector in 1968. The French designer cofounded the Iceberg label in 1974 and, four years later, he created his eponymous fashion brand, to which he was attached until 2016.
During his professional career, Jean-Charles de Castelbajac has collaborated with Max Mara, Ellese, Courrèges, Rossignol and Le Coq Sportif, besides working with artists like Andy Warhol, Miguel Barceló, Keith Haring or Jean Michel Basquiat.