The Spanish luxury brand, which is currently seeking a substitute for Josep Font, produced until now its prêt-à-porter line in Spain.
Delpozo begins a new era. The Spanish luxury firm, property of Perfumes y Diseño, will relocate his production of prêt-à-porter to Venice, trusting the line to the supplier of other firms such as Dries Van Noten and Dior. On the other hand, the company has sealed a deal with the Italian showroom Riccardo Grassi to manage all the expansion through the multibrand channel.
“Delpozo has very ancient origins and perhaps we have hidden the firm’s DNA a little bit, now it’s time to redirect the way”, states Pablo Badía, managing director of the firm. In parallel, the company continues to look for a new creative director after the exit of Josep Font last September, who led the brand’s repositioning after the passing of Jesús del Pozo.
During last year, Delpozo has carried out several strategic moves both in production as in distribution. In February, the brand handed its footwear licence to Massimo Bonini, who works for other luxury corporations such as Carven, Alexander McQueen or Castañer.
Purses, for its part, are at the same time produced in Ubrique and in Florence, whereas clothes, until now produced in Spanish workshops, will from now on be produced with the new Florentine partner.
From the United States to the Middle East
On the other hand, Perfumes y Diseño has also changed during the last years Delpozo’s expansion strategy. If, for starters, the brand focused the efforts of expansion in the United States (with a store opening in Miami and New York’s runway), nowadays it is completely dedicated to Europe and the Middle East.
The company opened last year a new flagship in London and, last June, it signed an alliance with Dubai’s giant Chalhoub in order to promote development among the Gulf countries.
For the first period, Chalhoub will expand the brand through a multibrand channel so that, in the second stage, they can begin to develop retail with corners located in department stores, multi-brand points of sale and the opening of stores in countries such as United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Kuwait, Jordan, Egypt, Lebanon, and Iran.
Delpozo signed an agreement last June with Dubai’s titan Chalhoub in order to fuel its expansion around the Persian Gulf
Another of the markets where Delpozo has accelerated its presence is South Korea. There, the company opened three stores in shopping centers hand in hand with KLH International. Nowadays, the firm is searching for new strategic agreements in other markets so as to continue accelerating its expansion.
Now, Riccardo Grassi, owner of offices in Milan, Paris and New York, will be the one in charge of managing the whole expansion of Delpozo through the multibrand channel, beginning with the next pre-fall 2019 collection.