We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Dec 5, 20242:01pm

Desigual gains strength: online sales represent 13.7% of the total until October

The Spanish fashion retailer company has just launched a new ecommerce platform, available in 21 markets, as part of the renewal of its corporate image.

Dec 17, 2019 — 4:45pm
mds
Save

Desigual gains strength: online sales represent 13.7% of the total until October

 

 

Desigual strengthens its online presence. In the period until October, online sales of the fashion retailer accounted for 13.7% of the total revenue, as explained by the Spanish company in a press release.

 

Between January and October, the group’s online sales have risen by 7.5%. Europe and Japan are the markets where Desigual has a greater penetration of its online channel. The goal of the company is that online sales represent 60% of the total revenue in five years.

 

With the aim of continuing to gain presence in the digital channel, the company has just launched a new website, available in twenty-one markets and eight languages. Desigual has launched the new platform in the framework of the renewal of its corporate image.

 

“It is our number one store and our international showcase twenty-four hours a day 365 days a year,” stated Lucia Gomez, digital director of Desigual. “Our goal is to be more relevant for each of our consumers through customizing the experience, and for this we have introduced improvements in content, greater agility in omnichannel processes and new features,” explained the executive.

Advertising
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...