We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Jul 17, 202412:47pm

Esprit tries again in China: joint venture with Mulsanne

The company, which is listed on the Hong Kong stock exchange, generates 3.7% of its sales in mainland China. Mulsanne operates with 2,000 stores in the country.

Dec 2, 2019 — 5:02pm

Esprit tries again in China: joint venture with Mulsanne



Esprit tries again in China. The German company, which is listed on the Hong Kong stock exchange, has created a joint venture with local company Mulsanne to boost its business in the country. Currently, Esprit generates only 3.7% of its sales in Mainland China.


The two companies will invest 100 million yen (14.2 million dollars) to the new company, which will be 60% controlled by Mulsanne and 40% by Esprit. The agreement excludes operations in Hong Kong, Macao and Taiwan.





Mulsanne has a commercial network of 2,000 stores in Mainland China and operates with brands such as GXG, Yatlas and 2XU. For now, the joint venture is not yet completed due to the pending approval of the authorities. Esprit will continue to close stores in the country within the framework of its global cost reduction plan.


The German company ended its fiscal year 2018 with sales in mainland China of 481 million Hong Kong dollars (61.3 million dollars), down 33.8% compared to the previous year, excluding online operations.

Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment