Uso de cookies Utilizamos cookies propias y de terceros para mejorar nuestros servicios y mostrarle publicidad relacionada con sus preferencias mediante el análisis de sus hábitos de navegación. Si continúa navegando, consideramos que acepta su uso. Puede obtener más información sobre nuestra: Política de cookies

The global fashion business journal

15 Sep 201916:25

Etam acquires majority stake in intimate company Ysé

The lingerie company, owner of brands Undiz, Madison 123, stated that the founder of Ysé will continue in the company.

24 Jul 2019 — 16:15
Mds
Share
Save

Etam acquires majority stake in intimate company Ysé

 

 

Etam expands its portfolio. The lingerie company, owner of brands Undiz and Maison 123, has acquired a major share in the equity of intimal apparel brand Ysé, an operation which cost is unknown.

 

The company has explained in a press release that Clara Blocman, founder of Ysé, will continue in the company as the president. “This merge gives us the means to accelerate our expansion while strengthening our expertise”, Blocman stated.

 

 

 

 

With this acquisition, Etam’s goal is to strengthen its positioning in the lingerie market. Apart from this, the brand opened in 1983 as 1.2.3, renamed as Madison 123 in 2018. In 2007, the group introduced Undiz and in 2017 acquired a stake in Livy.

 

Acquiring Ysé happens a few months after Etam decided to let go of its Chinese market. This division and its more than 1,600 retailers in 300 Chinese cities switch hands to the investor Jinguo Zhou, located in Hong Kong.

Comment
Share
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...