Glossier tackles wholesale with Nordstrom
The American cosmetics company has allied with department store Nordstrom to have a Glossier corner in seven of its stores. This is the first time the company sells its products through the wholesale channel.
Glossier tries wholesale. The American cosmetics company has allied with department store Nordstrom to have a Glossier corner in seven of its stores. The corners will have specific sales associates of the brand as well as dispenser machine for its fragrance.
The new strategy of the company is a turn in its roadmap. Since the beginning the company has used direct-to-consumer sale to reach its consumers. The company has a flagship store in Soho, New York and it recently opened a new store in Austin, Texas.
Glossier took the international leap last month when it opened a pop-up store in London. The space is located in a 19-century building and its decoration different flower-prints head to toe. The store will be open to the public until 9 February 2020.
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