We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Jun 15, 20243:40pm

Grupo Axo buys Privalia Mexico from Vente Privee

The pure player is specialized in selling stocks online and operates also in Brazil, Italy and Spain, its local market. Since 2016 its owned by French group Vente Privee, now Veepee.

Jul 18, 2019 — 10:05am

Grupo Axo buys Privalia Mexico from Vente Privee




Grupo Axo buys Privalia Mexico. The Mexican Group, specialized in the distribution of American brands in the country, has acquired the flash-sales specialist for an undisclosed sum. Privalia, based in Barcelona, operates also in Brazil, Spain and Italy and it’s owned by French company Vente Privee (renamed Veepee last January).


The acquisition has yet to be approved by local anti-monopoly regulators. After it’s sealed, Grupo Axo will own 100% of the shares of Privalia Mexico, according to a press release published on Wednesday by Grupo Axo.


Early this year, Vente Privee changed its named, and all of its subsidiaries, to Veepee. Privalia revenues reach 2,000 million Mexican pesos (one hundred million dollars) in the country. Last May, Privalia announced its goal of raising its turnover by 25% in the Mexican market in 2019.


Brazil and Mexico boosted Privalia’s turnover in 2017, its first year with Vente Privee and the last one for which data is available. The Brazilian market was the country where the group’s sales grew the most, with a rise of 21% in 2017, to 138.5 million euros (162.8 million dollars). Mexico followed, with a rise of 19.2%, to 74.2 million euros (87.2 million dollars).







The purchase of Privalia responds to a double strategy of Grupo Axo: to grow through purchases and to gain online presence. Last year, the Mexican company launched an ecommerce platform for several of the brands it distributes.


Grupo Axo, which was taken over by the American fund General Atlantic in 2017, also owns the Promoda outlet chain and has a store network of almost 750 doors and more than 1,000 points of sale in department stores and multi-brand stores in its local market and in Chile.


Grupo Axo recorded a turnover of 2,547.2 million pesos (119 million euros) in the first quarter, an 11% increase. However, the Mexican company raised its red numbers to 73.5 million Mexican pesos (3 million euros).


Vente Privee specializes in the sale of stocks over the Internet and acquired Privalia in 2016 for 444.1 million euros. The group ended 2017 with a turnover of 3,300 million euros and also controls the Belgian Vente-Exclusive; Eboutic.ch in Switzerland; Designers & Friends, in Denmark, and ZloteWyprzedaze in Poland.

Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment