We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Jun 3, 202011:19am

H&M continues its collaboration strategy: allies with Colombian designer Johanna Ortiz

The Swedish company will launch the first part of the collection inspired in Colombia on December 3 at selected points of sale.

Nov 26, 2019 — 7:50pm
mds
Related topics
Save

H&M continues its collaboration strategy: allies with Colombian designer Johanna Ortiz

 

 

H&M continues to ally with international designers. Now, the company has signed a collaboration with Colombian designer Johanna Ortiz, the first Latin American designer chosen by the Swedish giant for a collaboration.

 

Ortiz has also been in charge of choosing the models that will be the image of the collection: Gala González, Maria Borges, Tina Kunakey and Jessica Gómes. The complete collection will be available starting March 2020 through all stores and the online channel.

 

The Swedish fashion retailer has already made other collaborations with well-known designers. Last July, their collaboration with Chinese designer Angel Chen was announced to conquer Asian consumers, the collaboration resulted in a capsule collection that included 45 pieces available at H&M stores in the Asian country.

 

In recent years, the Swedish company has also partnered with couture fashion brands to address new audiences. The first collaboration in this regard was with Karl Lagerfeld in 2004. After some with designers like Stella McCartney, Roberto Cavalli, Versace or Moschino, among others. The last one was the capsule collection of the Giambattista Valli that was available at the beginning of November.

 

Johanna Ortiz, born in Cali, is one of the most important Latin American designers of the last year. The namesake brand started selling swimsuits for its friends and now has 73 stores in more than twenty countries and groups such as Bergdorf Goodman, Saks Fifth Avenue, Selfridge, Lane Crawford and Fashion Operandi.

Advertising
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...