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The global fashion business journal

Jun 23, 20241:13am

H&M partners with Stora Enso to sell eco-fibres to the whole industry

The fashion retail giant created the joint venture named TreeToTextile along with Ikea and Lars Stigsson to industrialise the production of sustainable fibres.

Dec 21, 2018 — 4:30pm
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H&M partners with Stora Enso to sell eco-fibres to the whole industry



From retailer to industrial manufacturer. The sector’s evolution towards a sustainable

industry also goes through breaking up the models and barriers that seemed, until now, unbreakable. Two retailing behemoths, H&M in the fashion ambit, and Ikea regarding furniture, have started to produce textile fabrics in a sustainable way after welcoming a new actor into their project: the biomaterials manufacturer Stora Enso.


H&M and Ikea set off in 2017 the society TreeToTextile along with Lars Stigsson in order to promote to an industrial scale the production of sustainable textile fabrics without it having any effect on costs. Now, in collaboration with Stora Enso, they have finally implanted a factory in its facilities.




According to the president of TreeToTextile’s board of directors Annica Karisson, the joint venture expects that through the collaboration of Stora Enso in the project, it will finally enter the industrialisation phase, and the new fibre they have developed sustainably will be able to be produced at low costs.


TreeToTextile consists on a project of production of cellulosic fibres using less chemicals and less energy and approaching more sustainable and efficient processes. As of today, the new technology had only been tried out in a pilot line in Sweden, and it is only now starting to escalate thanks to this first factory installed in the facilities of Stora Enso.

H&M and Ikea intend to incorporate the new fibre to their products presently, but the intention of the factory is to sell the fibre to the whole industry and thus introduce it in conventional fashion souring chains.


In Spain, the eco-fashion company Ecoalf set a plan in motion during 2016 titled Seaqual for the production of recycled fibres from plastics gathered in the sea. In order to do that, the company signed an alliance with two industrial partners in Spain: spinner Antex and weaver Textil Santanderina. Ever since 2017, Seaqual is selling this fibre to the whole industry too.

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