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The global fashion business journal

Jul 18, 202411:07am

José María Folache, new president of Parfois

The Spanish executive, with a long career at Tous and El Corte Inglés, will become in March the president and CEO of the Portuguese group of accessories.

Feb 8, 2019 — 5:17pm

José María Folache, new president of Parfois



José María Folache jumps out of Spain. The Spanish executive, until now CEO of Tous, will become the CEO and president of the Portuguese company Parfois in March. In his new position, Folache will have to repeat the fiscal year performed at Tous that, like Parfois, is a family business specialized in accessories.

José María Folache has more than thirty years of experience in the distribution sector. Law degree from the Complutense University of Madrid and MBA from the Iese business school, the executive joined Tous in 2012 as CEO.


During the last few years, Folache led, together with the Tous family, the development of the group at an international scale, with landmarks such as the entry of the investment fund Partners Group in its capital in 2015.


Before working for Tous, the manager had already been on the front of other large distribution groups at an international level. In 1986, Folache joined the French group Promodès, owner of Continente, where he was sales manager and led the merger with Carrefour.





After the operation, Folache was vice president and general manager of Carrefour for Europe. In mid-2009, the manager made the leap to fashion and joined El Corte Inglés as general manager of procurement under the framework of a renovation of the entire leadership of El Corte Inglés. Only three years later, Tous knocked on his door and signed him to relieve José Luis Manglano.


Folache replaces Sergio Marques’s charge as the CEO of the Portuguese group. Marques, who works in the company practically from its beginnings, occupied the position of general manager. Marques will leave the company, along with his CEO, Antonio Pires de Lima, former Minister of Economy in Portugal, who took the charge for two years.


Parfois currently has a network of around one thousand points of sale in the world, to which 450 more will be added up to 2020. The company plans to achieve a revenue of 400 million euros by 2020.

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