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The global fashion business journal

20 Jul 201908:04

Lacoste puts an end to creative void and names a successor to Felipe Oliveira

The French company, which registered sales of two billion euros in 2017, has appointed Louise Trotter as new creative director. The designer has previously worked at Joseph, Jigsaw and Tommy Hilfiger.

04 Oct 2018 — 17:15

Lacoste puts an end to creative void and names a successor to Felipe Oliveira



Lacoste opens up a new chapter. The French company has appointed Louise Trotter as its new creative director five months after former department head, Felipe Oliveira Baptista, abandoned the business.


Trotter has worked before for several fashion groups like Joseph, Jigsaw and Tommy Hilfiger. The first Lacoste collection under Trotter’s era will be introduced next February during Paris Fashion Week.


“Her expertise in creating highly technical pieces will be real assets to strengthen the positioning of our collections,” said Lacoste chief excutive officer Thierry Guibert.


Under Oliveira’s creative leadership, Lacoste went from revenues of nearly one billion euros in 2009 to two billion euros in 2017. The Portuguese-born designer sparkled brand collaborations with groups like Maison Lesage, Jean-Paul Goude, Yazbukey and Supreme, among others.

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