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The global fashion business journal

Jan 28, 20209:16pm

OTB revives Viktor & Rolf: circles back to men’s fashion after five-year gap

Viktor & Rolf’s previous and last men’s collection was presented in the fall-winter season of 2015. Since then, the company has been focused on the licensing business.

Jan 15, 2020 — 4:23pm
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Viktor & Rolf’s previous and last men’s collection was presented in the fall-winter season of 2015. Since then, the company has been focused on the licensing business.

 

 

Viktor & Rolf revive men’s fashion. The company, owned by OTB, will present its new men’s collection during Men’s Fashion Week in Paris, according to WWD. Viktor & Rolf has set a goal to reach sales up to 334 million dollars in five years.

 

The firm’s last men’s collection was presented in the fall-winter season of 2015. Then and there the company abandoned the men’s ready-to-wear to focus on the licensing business, although it continued to present haute couture collections at fashion shows in Paris.

 

The Italian group OTB, which in July 2019 raised its contribution in Viktor & Rolf to 70%, has signed a license agreement with the Japanese Shiffon for the production and distribution of the new line.

 

 

 

 

The new collection will consist of casual clothes and will be integrated by a total of 130 pieces. Prices will range from one hundred euros for accessories such as ties, up to 2,226 dollars, for outwear.

 

Victor & Rolf will also present together with the Swiss group Calida, a Swiss underwear-maker, a collection of underwear and loungewear for men and women, which will be 100% compostable.

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