The American company has opened the first store of its secondhand business in Boulder, Colorado. The store will focus exclusively on its Worn Wear business.
Patagonia gives a new twist to its commitment to sustainability. The American company has opened a store for Worn Wear, its clothing resale business launched in 2017, in which it buys products from its customers that are in good condition, in exchange for store credit. The store will be active until early 2020.
The ReCrafted collection as well as original garments will be available at the point of sale. Also, the store will have workshops dedicated to repair these garments. Patagonia was founded by the climber Yvon Chouinard in 1973 and although initially focused on the manufacture of climbing equipment, he changed his ideology to focus on products that respect the environment.
Since its foundation, Patagonia has become a six hundred-million-dollar business that has more than fifty stores worldwide, always calling awareness towards consumerism as they did in 2013 with their Christmas campaign Don’t buy this jacket, published in The New York Times.