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The global fashion business journal

Nov 16, 20193:22am

Pinko considers IPO and goes all in in China

The Italian brand Pinko is considering entering the stock exchange after rearranging 80% of its management team. Its expansion plan is focused in the Chinesse market and its planning to expand its store network with 30 more stores for 2020. 

Sep 30, 2019 — 9:00am
Daniela García/ Silvia Riera
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Pinko considers IPO and goes ‘all in’ in China

 

 

Pinko’s 180 degrees turning point. The Italian womenswear brand Pinko is in the middle of a restructuring process that includes its international expansion, specifically boosting its Asian market and the possibility of listing in the stock exchange.

 

Pinko doesn’t rule out the possibility of going public. Even though, the Italian womenswear company is not looking for investors at the moment and considers venture capital too small for the group.

 

Some of the fashion companies that started listing in the stock exchange this year are Levi Strauss, Madewell, owned by J.Crew, TheRealReal, Revolve and Global Fashion Group.

 

 

 

 

With its eyes set on the Asian market, the company explained that the Chinese consumer is key for Pinko because it’s one of its main targets and defines its product as “fashionable, strong and affordable”. The Chinese market represents around 30% of the total sales of the company. Pinko is planning to expand its store network in the country from seventy to one hundred stores by 2020.

 

The company is not planning to enter any new markets but it’s looking to consolidate its presence in its existing territories, as stated to Mds by Federico Bonelli, newly appointed general manager of Pinko. The company’s plans include to focus its efforts in product innovation, in its retail experience and digitalization.


One of its main challenges is to reinforce its digitalization and goes by creating three joint ventures with partners in Asia which names haven’s transcended. The company expects to double its ecommerce share, that currently represents 5%, in the next five years.  

 

 

 

 

Pinko is in the middle of a restructuration plan that includes rearranging 80% of its management team. However, the rest of its employees will remain the same and its distribution strategy will remain to be though own stores and wholesale outlets.

 

The group is in the premium fashion segment and according to the Federico Bonelli, this “very dynamic with a huge growth potential”. This division it’s the fastest growing segment in the market, growing 15% per year, added the executive.


Pinko closed its fiscal year 2018 with a revenue of 210 million euros and expects to be a 500-million-euro company in the mid-long term. The company has 250 own stores and operates in 1,500 wholesale outlets. Pinko’s top three markets are Italy, China and Russia.  

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