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The global fashion business journal

Dec 13, 20192:33pm

Prada revamps its ecommerce with big data and a monthly capsule collection

The Italian luxury group will launch a limited edition product every month that will be available only for twenty-four hours in its online platform.

Nov 19, 2019 — 4:00pm
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Prada revamps its ecommerce with big data and a monthly capsule collection

 

 

Prada continues to take steps in digitalization. The Italian luxury company is boosting its ecommerce platform with more editorial and personalized content based on the history of each user.

 

Also, the company has launched a Prada Time Capsule section, which consists of selling a limited edition product every month that will be available only for twenty-four hours through its online platform.

 

The new website feature and Prada Time Capsule is available for now only in European markets. By 2020, the group plans to launch the new ecommerce platform in the rest of the regions where it operates.

 

This is part of the group’s strategy to reorganize its distribution. The company has taken a step back in multibrand to focus its operations on retail and digital. Prada ended its last fiscal with sales of 324 million euros, 10% compared to the previous year. The company’s revenue, meanwhile, rose 2.8%, to 3.1 million euros.

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