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The global fashion business journal

Jul 18, 20249:07am

Pronovias strengthens in the US: opens a flagship in New York and prepares twelve openings until 2020

The bridal fashion company has just opened a flagship store in the heart of Manhattan, at number 45 of 58th Street in the city.

Jun 26, 2019 — 12:00pm

Pronovias strengthens in the US: opens a flagship in New York and prepares twelve openings until 2020


Pronovias strongly bets for the US market. The bridal fashion company, controlled by the BC Partners fund, has strengthened its presence in the United States with the opening of a flagship store in the heart of New York and is planning to open seven more stores in 2019.


Specifically, the company has inaugurated an establishment at 45 of 58th Street in Manhattan. In parallel, Pronovias has also just opened another store in Florida and is planning five more openings in Houston, Beverly Hills, Boston, Philadelphia and Austin this year. By 2020, the group plans another seven store openings in the United States.


“We want to get focus city by city”, explains Amandine Ohayon, CEO of Pronovias, in an interview with WWD. “The idea is not to cannibalize the wholesale partners”, states the executive. In addition to its own stores, the company is present in the United States in points of sale of Kleinfeld, Brickhouse Bridal and Nordstrom, among others.





Pronovias expansion plans in the US market take place during the group's international offensive. Months ago, the company opened a flagship store in Shanghai (China), a market where “there is a great opportunity”, according to Ohayon.


According to the latest available data, Pronovias closed 2017 with a turnover of 166 million euros. This forecast, prepared by Moody's, contemplates a “successful” integration of Nicole, the Italian bridal fashion firm that the group bought in 2018.

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