Pure London is looking for synergies with Scoop and Jacket Required. Six months after the fair organiser ITE Group acquired the holder of Pure London and B2B Events, the first synergies between the different fashion events that take place in the British capital are starting to be traced down. The first part of the plan contemplates the connection through a transfer.
Next year, Pure London and Scoop will be connected, and later in 2020, Jacket Required will also be included. ITE Group’s strategy for fashion exhibitions depends on the maintenance of its current identity and autonomy, but taking advantage of the synergies that can come out between them as well as profiting from the traffic of visitors.
Scoop and Jacket Required will thus maintain their reduced size and their specialisation at the same time as Pure London keeps on gaining shape through the acquisition of new sections. In that sense, the event in London, the biggest one organised by fashion in the United Kingdom, incorporates this year the children’s fashion offer of Bubble, property too of ITE Group.
Pure London will incorporate in its next edition the children’s fashion offer of Bubble, which will cease to be an independent fair
Bubble stops being an independent exhibition to then become included within Pure London’s offer, having its own specific section. This operation is kept in line with the strategy for expansion carried out by the fair for the last years, including a male fashion line and creating Pure Origin, a section dedicated to sourcing, with thread and fabric producers, and clothing manufacturers.
In both of Pure London’s events in 2018, the event has gathered about 1,800 exhibitors and more than 17,000 visitors. Despite the magnitude of the figures, the fair continues to be a launch pad for the British market. That’s why 60% of the offer is international and 85% of visitors are local.
Spain is one of the foreign countries represented in the room. In the two calls carried out last year, Spanish fashion had a total of 46 beginner companies. Nevertheless, the organisation estimates that next February, attendance will reduce due to the coincidence in time with the Spanish fair Momad.
Since last May, the main professional fashion fairs in the United Kingdom are property of ITE Group. The company, which already owned Scoop, Jacket Required and Moda, acquired Ascential too, which until now controlled Pure London. At the time of the operation, it was estimated that the process worth was of 300 million pounds (340.4 million euros).