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The global fashion business journal

Aug 7, 20206:39am

Ralph Lauren to conquest the Italian market: will open Milan flagship in 2021

The American company store will be located in Via della Spiga 5, one of the main shopping areas in the Italian city, and its part of the company’s plan to expand across Europe and Asia.

Dec 18, 2019 — 5:01pm
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Ralph Lauren to conquest the Italian market: will open Milan flagship in 2021

 

 

Ralph Lauren grows in Italy. The American company will open a new flagship store in Milan in 2021. The store will be located in Via della Spiga 5, one of the main shopping areas in the Italian city, known as Milan’s Golden Triangle.

 

The store is part of the company’s strategy to expand across Europa and Asia. Ralph Lauren’s store will have the entire offer of the brand, including womenswear, menswear as well as accessories and its home division.

 

 

 

 

The previous flagship of the company in Milan was a four-story building located on Via Montenapoleone that closed in 2015. The company is immersed in an expansion plan in Italy and has recently opened stores in Italian cities like Bergamo, Bologna, Bari, Palermo and Turin. Ralph Lauren has also expanded online with ecommerce platforms like Luisa Via Roma and Slam Jam.

 

The American company, founded in 1967, ended the first half of its fiscal year 2019 with a net profit of 279.3 million dollars, up 37.3%. The company’s sales stood at 3 billion dollars, up 2.3% year-on-year. 

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