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The global fashion business journal

Sep 29, 20205:17am

Spanish cosmetics brand 3INA affirms landing in United States via Macy’s

The cruelty free cosmetics company launches its international strategy with the opening of 90 corner stores in United States in an alliance with department store giant, Macy’s.

Feb 28, 2020 — 8:43am
ANDREA ROSALES G.
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Spanish cosmetics brand 3INA seals it’s landing in United States through Macy’s

 

 

3INA flies its cosmetics offer to the United States. The Spanish cosmetics brand is finalizing details of its arrival in the North American country, owing to an alliance with the department store giant Macy’s. 3INA plans to open ninety corner stores in the country by April of this year.

 

The Spanish company was already present in the United States through Macy’s online platform. However, this year the company will wager its expansion via brick & mortar. 

The locations that are included in 3INA’s expansion plan are countries such as Australia, Cyprus, the Philippines, Greece, Hong Kong, India, Taiwan, through the multi-brand channel.

 

In addition, 3INA also adopted the practice of travel retail, with a point of sale within the Paris Orly Airport, which opened in 2019. In Europe, the company has its own online sales platform, which represents 15% of total sales of the company. Spanich cosmetics company also intends to stretch its expansion in department stores in location such as Mexico and Chile.

 

 

 

 

The company currently offers around 700 references in the categories of cosmetics, skin care, makeup accessories, and nail cosmetics, which has led it to quickly position itself in a market where its direct competitors do not exceed 300 references.

 

3INA, founded by Mark Eve and Pablo Rivera in 2016, is characterized by not testing its products on animals and using packaging only made with recyclable cartons and plastics. The company’s production is centered in Europe and ist international operations are managed from its main offices in Madrid.

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