We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Mar 28, 20243:54pm

Superdry tightens the belt: announces one hundred dismissals in headquarters

The operation comes a few weeks after the CEO at the British urban fashion group announced his plans to exit in the coming year.

Mar 6, 2019 — 5:56pm
MDS
Save

Superdry tightens the belt: announces one hundred dismissals in headquarters

 

 

Superdry begins its restructuring. The British urban fashion distribution company announced that it will dismiss between one hundred and two hundred employees from its headquarters in Cheltebham. With this movement, the group has marked the beginning of its restructuring plan, with which it aims to reduce costs by 20 million pounds (23 million euros).

 

This decision comes a few weeks after Peter Bambford, chairman of the group, announced that he will leave the company before January 2020. The announcement of the chairman’s departure takes place at the same time that Julian Dunkerton, co-founder of Superdry, attempts to return to the board. Dunkerton, who owns 18% of the British company, resigned the position of CEO at Superdry in 2014, and in March of last year the manager left the company’s board.

 

Superdry recorded sales valued in 269.3 million pounds (306.2 million euros) in the third quarter of its current fiscal year (ended on January 27), representing a decrease of 1.5% compared to the same period of the previous year. In recent years, the company has diversified, entering new segments such as children’s fashion, in order to reduce its dependence on their winter collections.

Advertising
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...