We use first party and third-party Cookies to help us understand Website usage and to improve the content and offerings and to provide you advertising, analytics and other purposes related to your navigation habits. If you continue scrolling, we consider you accept the policy. You can read more about our cookie policy.


The global fashion business journal

Feb 17, 20207:16am

Superdry’s founder becomes permanent CEO

Julian Dunkerton came back to the group at the beginning of the year, and since then he has been interim CEO. The company has been immersed in a reorganization plan.

Oct 14, 2019 — 4:44pm
Mds
Save

Superdry’s founder becomes permanent CEO

 

 

Superdry endorse its cofounder strategy. The British company named Julian Dunkerton, that came back to the company at the beginning of the year, as long-term CEO until 2021. Since he came to the company, Dunkerton had the role of interim CEO.

 

The executive has agreed to continue in the role “to execute its plan and for the necessary foundations are being laid,” has stated the company in a press release. “Julian has a clear vision and his creativity, ambition and leadership will be crucial for the turnaround of the business.”

 

 

 

 

Dunkerton resigned to the CEO position in Superdry in 2014. In March 2018, the executive left the board of directors. Nowadays, Dunkerton owns 18% of the shares of the British company. In April, the group announced a new roadmap that goes by eliminating its childrenwear line and ending the footwear agreement with Pentland.

 

Also, the company has added around 15% more product in its collections and is focusing in its expansion to other countries to reach more online sales and diversificate distribution channels. The company expects that the results start showing facing the holiday seasons.

Advertising
Comment
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...