The Chinese giant ecommerce platform will provide the American group tools to offer customized contentment and enriched shopping experience to its customers.
Tapestry takes a step forward in China with Alibaba. The American retailer, that announced its alliance with the Chinese giant last July, will be part of the new flagship store 2.0 concept of Tmall.
Alibaba will provide powerful tools to feature customized content, and offer elevated, rich shopping experiences for the group’s customers. “We look forward to growing our brands in China with this important new retail partnership and are excited to launch our brand flagships on Tmall’s newest platform”, stated Jide Zeitlin, CEO of Tapestry.
Tapestry closed its third quarter with a net profit of 494.5 million dollars, compared to the 185.2 million dollars during the same period last year. Sales of the group on the other hand arrived at 4.5 billion dollars, an increase of 2.6% compared to the previous year, when the company’s sales were 4.3 billion dollars.