Ted Baker boosts its Spanish game, opens in Madrid high street

British fashion boosts its Spanish game in Madrid. Ted Baker, based in London, is about to open its new store in Claudio Coello street in the Spanish capital. The point of sale is the first owned store of the brand in Spanish high street.

The company will open its store in number 44 of the Madrid street, in an establishment of 240 square meters that was previously occupied by the brand Bdba. The opening is schedule for the end of this year.

Ted Baker has 34 points of sale in the Spanish market, 30 of them are corners in El Corte Inglés. The company that operates in the country with local distributor Cia de la Moda, is also present with a store in the airport of Barcelona and outlets in other locations of Spain.

Ted Baker focus its distribution strategy in Spain with El Corte Inglés, where it has more than 30 corners

Founded in 1988, the company started as a specialized retailer of men shirts and didn’t enter womenswear until 1995. After one decade in its local market, Ted Baker jumped to it internationalization in 1998 with the opening of its first New York store.

Currently, the company is present in more than 35 countries around the world and even if it focuses the core of its business in the multibrand and department stores models, also has a string store positioning.  

At the end of its fiscal year 2018, Ted Baker had more than 560 stores globally, of which around 450 are in Europe and North America. The company, that is listed in the London stock exchange, closed its last fiscal with a revenue of 617.4 million pounds, 4.4% more than the previous year, but dropped 26.1% its benefit.