Áslaug Magnúsdóttir creates a sustainable brand based in San Francisco. The platform will focus on technology, data, and consumer.
The co-founder of Moda Operandi returns to fashion. Áslaug Magnúsdóttir launches Katla, specialized in sustainable fashion, according to WWD. The production of the garments will be made on-demand.
Katla will rely on the technology of OnPoint Manufacturing, a company that believes in "design, sale, and production". The advantages of this model lie in greater inventory control, greater efficiency and cost savings. Also, the garments will have a digital identity. Ralph Lauren or Puma have also joined this trend.
Icelandic Áslaug Magnúsdóttir co-founded Moda Operandi in 2011. In 2014, the executive founded Tinket Tailor that closed a year and a half later, although he had almost 100 designers such as Rodarte or Osman.