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The global fashion business journal

Jun 15, 20242:45am

The co-founder of Moda Operandi returns to fashion with a sustainable brand

Áslaug Magnúsdóttir creates a sustainable brand based in San Francisco. The platform will focus on technology, data, and consumer. 

Jan 27, 2020 — 6:18pm

The co-founder of Moda Operandi returns to fashion with a sustainable brand



The co-founder of Moda Operandi returns to fashion. Áslaug Magnúsdóttir launches Katla, specialized in sustainable fashion, according to WWD. The production of the garments will be made on-demand.


Katla will rely on the technology of OnPoint Manufacturing, a company that believes in "design, sale, and production". The advantages of this model lie in greater inventory control, greater efficiency and cost savings. Also, the garments will have a digital identity. Ralph Lauren or Puma have also joined this trend.


Icelandic Áslaug Magnúsdóttir co-founded Moda Operandi in 2011. In 2014, the executive founded Tinket Tailor that closed a year and a half later, although he had almost 100 designers such as Rodarte or Osman.

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