The co-founder of Moda Operandi returns to fashion with a sustainable brand
Áslaug Magnúsdóttir creates a sustainable brand based in San Francisco. The platform will focus on technology, data, and consumer.
The co-founder of Moda Operandi returns to fashion. Áslaug Magnúsdóttir launches Katla, specialized in sustainable fashion, according to WWD. The production of the garments will be made on-demand.
Katla will rely on the technology of OnPoint Manufacturing, a company that believes in "design, sale, and production". The advantages of this model lie in greater inventory control, greater efficiency and cost savings. Also, the garments will have a digital identity. Ralph Lauren or Puma have also joined this trend.
Icelandic Áslaug Magnúsdóttir co-founded Moda Operandi in 2011. In 2014, the executive founded Tinket Tailor that closed a year and a half later, although he had almost 100 designers such as Rodarte or Osman.
Validation policy for comments:
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.