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The global fashion business journal

Jun 19, 20242:50am

The winner takes it all: top 10 fashion companies hold 10% of the global market

The world’s top ten players per market share have increased 3.3 points in the last decade. Nike, Adidas, H&M and Zara lead the global fashion consumption.

Dec 2, 2019 — 9:00am
Pilar Riaño

The winner takes it all: top 10 fashion companies hold 10% of the global market



Fashion has become the playing field of world giants and the global market share is progressively concentrated in fewer hands. The top ten companies in the sector already represent 10% of the global market share. In about a decade, they have increased their share in 3.3 points.


Nike, Adidas, H&M, Zara and Uniqlo are the five brands that concentrate a greater market share in the global fashion business, according to Euromonitor. Listed below are, in the following order, Levi’s, C&A, Under Armor and Old Navy. The Irish company Primark closes the top ten.


These ten giants represented at the end of 2008, when the financial crisis had just exploded, 6.5% of the global fashion share. In 2017, with the global economy already recovered, its market share had risen to 9.8%.


The number one of the global fashion shares is for the sportswear company Nike, which represents 2.8% of the sales of the sector, followed by another of the largest in the segment, Adidas, whose share is 1,8%. While Nike in 2008 had 1.7% of the market share, the second represented 1.8%. Nike is the company that has gained the most terrain in the fashion industry in the last nine years.





The top three giants of the fashion retailers are the third, fourth and fifth position. The Swedish H&M has raised its share by 0.5% in the last nine years, from 0.9% in 2008 to 1.4% in 2017. Zara, the Inditex chain, meanwhile, represented 1% of the market in 2017, compared to 0.6% in 2008. Uniqlo, on the other hand, has grown 0.4 points. Fast Retailing’s chain has gone from 0.3% to 0.7%.


The denim brand, Levi’s, has maintained its position, keeping at 0.5% of global fashion sales. Old Navy, owned by the Amercian group Gap, didn’t have any variation, remaining, in this case, at 0.4%.


Under Armor has experienced a rapid rise over the past few years and has managed to gain a foothold both in the sport segment and in fashion sales. At the end of 2017, the American brand founded by Copaba represented 0.4% of the global fashion share.


Primark, another of the groups that has made its way into the list in the last decade, ended 2017 with a 0.4% share in the global market. On the other hand, one of the classics of the sector, reduced its share: C&A has been the only giant whose share has fallen, going from 0.6% in 2008 to 0.4% in 2017.

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