The chief executive officer of the group, Maela Mandeli, plans to “energize” the image of the brand after QuatrrroR acquired 60% of the stakes of the company last year.
Trussardi draws a new roadmap for 2020. The Italian fashion company, owned by investment fund QuatrroR since last year, has started the new decade with the plan of relaunching the brand and restructuring its worldwide distribution, the group’s chief executive officer, Maela Mandelli, told WWD.
The Italian company also plans to expand its consumer network. “We want to conquer millennials mindset without alienating our core customers.” QuatrroR acquired 60% of the company last year.
The new chief executive officer, who joined the group last September, has been working on reviewing the company’s supply chain, as well as the product and materials improvement.
Trussardi, founded in 1911 in Bergamo, Italy, started as a manufacturer and distributor of leather goods and has a commercial network of 330 stores. The company ended its fiscal year 2018 with an estimated turnover of 150 million euros.