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The global fashion business journal

26 Aug 201907:40

VF reorders European leadership and names new general manager for Vans, Eastpack and The North Face

The American company has named Stefano Saccone, until now manager of the Eastpack brand in Europe, Africa and the Middle East, to pilot Vans in the same regions.

11 Dec 2018 — 16:45
                                              VF reorders European leadership and names new general manager for Vans, Eastpack and The North Face




VF makes changes in its European leadership. The American group, owner of brands such as The North Face or Timberland, has modified the team of several of its brands in Europe through a change of positions of some of its executives.


For the general management of Vans in the regions of Europe, Africa and the Middle East, the group has designated Stefano Saccone, who until now occupied the same position leading other of the group’s brands: Eastpack. The executive substitutes Jan Van Leeuwen in the role, who is now piloting the activities of yet other of the group’s brands, The North Face, in the same region.


Before joining VF in 2012, Saccone had worked as sales and marketing director at Napapijiri for Europe, Africa and the Middle East. Previously, the executive occupied several important positions in fashion companies such as Nike, Ralph Lauren, P&G or Ermenegildo Zegna.


The naming of Saccone is produced at a time in which VF is raising its commitment towards Europe, after group created a commercial hub in London to approach the European market at the beginning of December. The group installed part of its team in a 1,400 square metre building located in Soho.


The company ended the first half of the fiscal year (period concluded in September) with a net profit of 667.4 million dollars (580.8 million euros), 35% above the share registered during the same period last year. The company ended the first half of 2018 with sales valued in 6.69 billion dollars (5.82 billion euros), 18% more.

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