We use first party and third-party Cookies to help us understand Website usage and to improve the content and offerings and to provide you advertising, analytics and other purposes related to your navigation habits. If you continue scrolling, we consider you accept the policy. You can read more about our cookie policy.

The global fashion business journal

Apr 2, 20209:15pm

Yoox to close its China website after joint venture with Alibaba

The other off-price platform of the group, The Outnet, exited the Chinese market in 2015. The objective now is to focus on full price websites in a partnership with Alibaba.

Nov 26, 2019 — 4:24pm

Yoox to close its China website after joint venture with Alibaba


Yoox Net-a-Porter defines its new strategy in China. A year after sealing a joint venture with the Chinese giant Alibaba, the company decided to close Yoox in the country, according to WWD.


The objective of the group is to focus on the two platforms that work best in China, Net-a-Porter, for women, and Mr Porter, for men, both of which operate full price. The other off-price web of group, The Outnet, abandoned China in 2015.


The joint venture between Yoox Net-a-Porter and Alibaba, named Fengmao, took shape by opening a Net-a-Porter flagship store in Tmall’s Luxury Pavilion, which gathers the luxury division of the Chinese group. Yoox Net-a-Porter was born in 2015 from the merge of both companies. In 2018, Richemont took out the company from the stock market after reaching 98% of its capital.

Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment