Camper wins NYC over with fifth store in Manhattan

Campers continues its conquest of the Big Apple. The Spanish footwear company, one of the biggest in the sector in Spain regarding volume of business, finalises the details for the opening of a new store in New York before Christmas. With this take off, the company will consequently own five points of sale in the skyscraper city.

Driven by the second generation of the Fluxá family, Camper stores are already hosted in the streets of Bowery, Price and Madison Avenue, besides being present in the shopping centre Westfield too. The New York opening is produced parallelly to other store releases in Europe and in Asia.

Within that context, the company has just opened up a new point of sale in the city of Seoul, in South Korea, and another in Moscow, Russia, both under the retail concept Camper Together. For the Korean one, the store will also carry the label of the local designers duo Koreano Fabrik, whereas in Russia, the interior designer is the local one Maxim Maximov, from Askectik Studio.

Camper is restyling its store in Paseo de Gracia following designer Kengo Kuma’s guidelines

For the next year, the company is also contemplating the launch of a new store located in Antwerp, Brussels. On the other hand, in Barcelona, Camper is restyling the store it owns in Paseo de Gracia following the guidelines of designer Kengo Kuma. The group estimates to reopen the store in less than two weeks.

Camper lays the attention on its ensign brand again after the closure of its other two: Cartujano, with which it tried to approach a higher audience, and Medwinds, to get close to a younger consumer with a proposal that included clothing items too. The company, then, relocated the personnel into Camper and took advantage of some of the former stores to introduce in them its main brand.

The group has also reoriented during the last years its Camper brand and, concretely, after the signing of its first creative director Romain Kremer in 2014. The designer has expanded the firm’s universe extending collections and introducing it into other articles such as hosiery, complements and accessories.

The Spanish footwear company started a new creative phase in 2014 after the singing of creative director Romain Kremer

Last year, Camper also renewed CamperLab and its flagship stores completely, creating a new ground-breaking concept, linked to black and establishing only three of them around the world located in Paris, New York and London. The eleven it had until then changed of ways and were incorporated to its conventional network of stores.

Camper, which does not consolidate results, is framed under the entrepreneurial conglomerate Forch med, which ended fiscal 2016 with a volume of business valued in 186.9 million euros, a 10.6% less than a year before, according to the last available accounts seen in the Public Registry of Commerce. According to the specifications stated in the results, the activities related to footwear sectors are those that provide almost the whole of the holding’s income, which also owns interests in the hotels and renewable energies’ sectors.

Founded in 1975, the group is piloted by brothers Miquel and Lorenzo Fluxá, sons of the founder, Lorenzo Fluxá. Leaning on Kremer, Camper wants to find a goldmine in the footwear ambit as it did in the nineties with the Pelotas model.