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The global fashion business journal

Dec 7, 201912:28am

Mercedes Benz Fashion Week Australia to open doors to final public

The event, organized by IMG, which will take place between May 11 and 15 in Sydney, will save 25% of its seats to the final public.

Dec 2, 2019 — 5:41pm
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Mercedes Benz Fashion Week Australia to open doors to final public

 

 

Australia opens its runways to the public. On the twentieth anniversary of Mercedes-Benz Fashion Week Australia, the event will open its doors to the public in the next edition, which will take place between May 11 and 15 in Sydney.

 

Organized by IMG, the event will save 25% of the seats of the runway to the public during the five-day event, as well as access to seminars and other special events. The price of tickets is 119 Australian dollars (88.5 dollars).

 

“After 25 years, we have a huge opportunity to define the future of Fashion Week Australia,” said Natalie Xenita, executive director of IMG’s fashion events group, Asia Pacific region. The trade show organizer hopes to gather 26,000 visitors during the day and 1,600 professionals from more than twenty countries.

 

The Australian fair follows in the footsteps of other events that have also opened their doors to the public. The British Fashion Council created a program of events parallel to the runways to open the event to the final public.

 

The fair sector has also joined the trend of opening its doors to the public on foot. The Parisian intimate fair, Unique by Mode City, opened its doors to the final consumer in its latest edition in July.

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