We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Mar 19, 202412:06pm

Panorama follows the steps of Denim Première Vision with pop up concept

The fair organizer has presented the Brand Villageconcept, which will take place next summer, and will travel through different cities in Germany.

Oct 28, 2019 — 5:01pm
mds
Save

Panorama follows the steps of Denim Première Vision with pop up concept

 

 

Panorama presents a new pop up concept. The German fashion fair organizer, which has just moved to Berlin Tempelhof, has changed its format with the launch of a new strategy, which includes a pop up concept. 

 

The first change will take place in the January 2020 edition, where the group will have its 10,000 square meters’ space, Brand Avenue, where each brand will control its own space and it will be focused in products. 

 

 

 

 

The other part of Panorama’s new strategy is the launch of a pop up concept, called Brand Village, in which it will gather a selection of brands that will be exhibited in different cities in Germanyat different times of the year. 

 

The goal of the fair is to bring fashion to the final customer. This movement is part of the strategy that the company is carrying out in recent months, which aims to reactivate the fair, which in recent editions has been losing strength. Panorama will not be the first fair with an itinerant concept. In its latest editions, Denim Première Vision has been held in different cities such as London or Milan.

Advertising
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...