We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Dec 3, 20243:49pm

Amazon finally steps into Luxury: new dedicated platform

The American ecommerce giant prepares to leap into luxury fashion. Amazon will launch its new luxury project via a concession model by first tackling the US market. 

Jan 8, 2020 — 4:24pm
MDS
Related topics
Save

Amazon finally steps into Luxury: new dedicated platform

 

 

Amazon conquers luxury fashion. The American retail company readies to leap into the fashion luxury after nearly a decade of strategizing and false starts. The retail giant is readying to launch a luxury proposition in the first half, a digital shopping platform holding big-name brands operating concessions alike to those in high-end specialty stores. According to WWW, a spokeswoman from Amazon said she couldn’t “couldn’t comment on rumors or speculations.”

 

Industry sources said the platform will solely be available in the U.S market for, with plans to eventually roll out internationally. It was divulged that Amazon will be collaborating with other brands that it has invited to join the platform. There are 12 brands in total that will be introduced one by one.

 

Sources said and extensive warehouse is being built in Arizona to accommodate the new platform, meanwhile a marketing campaign valuated at 100 million dollars is in the works. The tech giant closed its thirds quarter with sales up 24% to 70 billion dollars.

 

Alibaba, the Chinese giant that also operates with ecommerce platforms has been dealing in the luxury sector since 2017 within its Tmall platform where it began selling brands like Burberry, Hugo Boss, La Mer or Guerlain.

Advertising
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...