The Californian luxury brand has filed a lawsuit against Zara over copyright allegations. Amiri seeks damages in excess of 3 million dollars to make up for the unfair competition and infringement of commercial agreements.
Zara and Amiri go head to head. Amiri, a Los Angeles-based luxury company, has sued Zara for copying its MX2 Biker Jeans. The lawsuit demands compensation of 3 million dollars and a ban on the sale of these jeans by Zara. The company alleges the violation of commercial agreements, unfair competition and damages and prejudices.
According to the lawsuit filed in a California federal court, the American company claims that “the inferior quality of Zara’s jeans will tarnish the reputation that [AMIRI] has worked very hard to develop, and on which [it] has spent hundreds of thousands of dollars in promotions and advertising,” as reported by The Fashion Law.
In the lawsuit filed by Amiri, the company requests a compensation of 3 million dollars along with Zara’s prohibition to sell the alleged copied jeans
The trademark law protects the commercial image of a product, including design and form, when it acquires its own connotation in the minds of consumers. For now, Zara has removed the product from the web. The jeans of the Spanish giant were priced at 50 dollars, much lower than Amiri’s version which is sold for 1,150 dollars. “Not only diminish the apparent exclusivity of genuine AMIRI MX2 jeans and dilutes the brand,” the company disclosed to the media.
Amiri was founded in 2014 in Los Angeles. Its creator, Mike Amiri Pusa, came from the music industry and who started his fashion career by distributing leather pants in department stores.