Authentic Brands to relaunch Nautica denim business
The American company, owned previously by VF Corporation, will launch its new collection online and with a pop up store in New York.
Nautica steps back into denim. Authentic Brands Group, that bought the brand last year, is relaunching its jeans line with an assortment of men’s, women’s, and children’s clothing, as well as complementary items, WWD reports.
The new line will be sold online, at Nautica’s own ecommerce platform, and at a new pop up store in New York, that will be opened from September 17 to October 4.
Jarrod Weber, president of Authentic Brands Group, has explained that offering a denim line is a “priority” for the brand. The company, that also owns Aéropostale, Juicy Couture, Hervé Leger or Neil Lane, among others, acquired Nautica in March, 2018.
Validation policy for comments:
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.