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The global fashion business journal

Sep 20, 20202:07am

Burberry reinforces its Japanese market with new flagship in Ginza

The British luxury company has opened its new flagship store in the Japanese neighborhood. This is the first store of the company with its new store concept.

Nov 18, 2019 — 4:00pm
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Burberry reinforces its Japanese market with new flagship in Ginza

 

 

Burberry boosts its Japanese market. The British luxury company has opened its new flagship store in the Japanese neighborhood of Ginza in the Ginza Marronier Building. This is the first store of the group in the country with the new store concept by chief creative officer, Riccardo Tisci.

 

The new flagship is the fourth store that the group has opened in Japan in the last six months. The new store has features like artificial reality activated though QR for clients and until the end of November clients can activate a lens in their smartphones to discover the company’s emblematic deer in the streets of Ginza.

 

 

 

 

Ginza is, according to the latest Main Streets Across the World report, by Cushman&Wakefield the sixth most expensive area for retail in the world, with a rent in the second quarter of 2019 of 11,838 euros per square feet per year.

 

The British luxury company achieved a revenue of 150.1 million pounds (192.7 million dollars) in the first half of its fiscal year boosted by new accounting standard IFRS 16. Excluding the impact of the new measures, the group’s profit increased by 11%.

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