We use first party and third-party Cookies to help us understand Website usage and to improve the content and offerings and to provide you advertising, analytics and other purposes related to your navigation habits. If you continue scrolling, we consider you accept the policy. You can read more about our cookie policy.


The global fashion business journal

Oct 19, 20196:54am

Chanel names Karl Lagerfeld’s right arm new creative director

The company announced that Virginie Viard will substitute the designer. Viard worked with Karl Lagerfeld for more than thirty years.

Feb 19, 2019 — 12:54pm
MDS
Related topics
Save

Chanel names Karl Lagerfeld’s right arm new creative director,


 

 

Chanel looks for a replacement for Karl Lagerfeld inside the group. The right-hand woman of the German designer, will take the reins of the creative direction of the luxury company after Lagerfeld passed away today. Viard had been working with the creative for the past thirty years.


Born in a textile family, the new creative director of Chanel began her career in the fashion business, designing costumes for cinema. In 1987, five years after Lagerfeld took over the design of Chanel, Viard began working with him, first as an apprentice and, later, assuming other responsibilities.

 

In this last stage, the designer was responsible for coordinating the studies that are made to make haute couture, prêt-à-porter and resort collections. Throughout these three decades in Chanel, Viard has embraced the creative process of Lagerfeld.

Advertising
Comment
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...