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The global fashion business journal

Aug 12, 20204:52am

Decathlon records revenue of $13.4 billion in 2019 backed by France

The French sporting goods retailer increased its global growth by 9% and returned to the path of progress in its main market, where its revenues had fallen 5% the previous year.

Feb 19, 2020 — 6:13pm
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Decathlon reach sales of $13.4 billion in 2019 backed by France

 

 

Decathlon internationally quells one of its most complicated years. The French sporting goods retailer ended 2019 with a revenue of 12.4 billion euros (13.3 billion dollars), 9% more than the previous year. The growth is derived from the recovery of its main market, France, where the groups business had dropped 5% last year.

 

This year, Decathlon’s revenues in France experienced a 3% increase, although the French company does not specify how much the parent contributes to the group. The unexpected decline in the fiscal year of 2018 conditioned the results on a global level, which revealed to be its slowest growth of the whole decade and, for the first time, it did so below double digits (+ 5%).

 

In view of the current performance, we can consider that 2018 was disappointing in terms of sales , but this year we have remained faithful to build our philosophy on innovation and correct some of the mistakes we understand,” says the company in its presentation of results. “There is still a lot to do, but the horizon has cleared again,” the group adds.

 

 

 

 

Currently, Decathlon is present in 69 countries around the world, nine more than a year ago, after sealing its entry into markets such as the United States, Algeria, Vietnam, Malta, Japan, South Korea or Ukraine. The company, however, has not specified the number of total stores internationally, but the number of employees, has grown from 87,000 people to 93,000 workers.

 

Likewise, Decathlon invested 534 million euros (576.6 million dollars) among all its projects, including both store openings and corporate operations. With these is the acquisition of Alltricks and e-Liberty, through which the Decathlon.ski platform was created in France to begin managing reserves in the snow sector.

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