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The global fashion business journal

Jul 15, 20201:02am

Denim Première Vision continues its voyage across Europe: picks Berlin for November edition

The trade show specializing in denim has commemorated its latest edition in London. The next show will take place in land in Milan (10 and 11 June).

Jan 17, 2020 — 5:03pm
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Denim Première Vision continues its voyage across Europe: picks Berlin for November edition

 

 

Denim Première Vision continues its journey across Europe. The French fair specialized in denim has decided to celebrate its November edition, which will take place between 24 and 25, in Berlin. The show will be housed in the Berlin Arena.

 

“This new destination is well-suited to the show’s evolved and now roving positioning, and in line with the areas of strategic development initiated two years ago,” the organization said in a statement.

 

Denim Première Vision has chosen Berlin for its “unique mix of creativity, art, music and history”. The city is home to 2,800 registered fashion companies, from luxury brands to sustainable companies, including eight hundred design labels and eleven fashion schools.

 

 

 

 

The show initiated ten years ago and, however, in its latest editions, it has altered its strategy to get to catch up on the luxury sector. In 2018, the event organizer launched a roadshow which led him to hosting the show in cities such as London and Milan.

 

In its latest edition, which took place at the London Printworks London, Denim Première Vision fell short of 15.5% visitors, up to 1,979 exhibitors participated in the event.

 

 

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