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The global fashion business journal

Jun 16, 20248:25am

Dior, all in in Tokyo: three new stores in less than four months

The luxury company, owned by LVMH, has opened three points of sale in the city since October. Dior wants to expand its Maison concept as well as its beauty division.

Jan 9, 2020 — 9:00am
Daniela García
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Dior, all in in Tokyo: three points of sale in less than four months



Dior, to the conquest of Tokyo. The luxury company, owned by French group LVMH, has opened three new points of sale in the city since October. The first one was a pop-up store in Japanese department store Isetan, where the company had its entire Maison concept offer.


Recently, the group has opened two new stores in the Japanese neighborhood of Shibuya, the first one in Sacramble Square, dedicated to its Backstage studio category and another one in Parco shopping mall, where the group offers its Maison and Backstage studio collections, as well as perfume, makeup and skincare products.





Christian Dior Couture, founded in 1946, was acquired in 2017 by the luxury holding LVMH for 13.1 billion euros, its second biggest acquisition after Tiffany’s. Christian Dior is present in Japan with 166 points of sale though directly operated stores and concessions. The group has 82 points of sale in Tokyo where it offers womenswear, menswear, baby, jewelry, perfumes and makeup.


LVMH ended the first half of its fiscal year 2019 with an increase of 8.7% in its net profit, reaching 3.6 billion dollars. Group sales, on the other hand, registered a turnover of 27.8 billion dollars in the first six months of 2019, up 15.3% year-on-year.  

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