Dior takes its Maison concept to Tokyo: opens pop-up in Isetan department store

Dior extends its offer in the Japanese market. The fashion luxury company, owned by LVMH, has opened a pop-up store in the Japanese department store Isetan, with its concept Maison. This is the second location in the country that will have the collection.

The collection, that includes the groups accessories, candles, perfumes and furniture, is also found in the city at House of Dior, the flagship opened by the group in 2018 in the Ginza neighborhood.

The pop-up store is located in the fifth floor of the Isetan department store in Tokyo and has the entire Maison offer as well as Dior’s new personalization service called ABCDior, which offers upon request a customization with three embroidered letters on the back of the Dior Book Tote. This service is available exclusively at the pop-up store.

Dior’s new ABCDior personalization service is exclusively available in the new pop up  

The French company, founded in 1946, was acquired by the luxury holding LVMH for 13.1 billion euros, its biggest acquisition for the moment, in 2017. Christian Dior is present in Japan with 166 points of sale though directly operated stores and department stores. The group has 80 points of sale in Tokyo where its customers can find womenswear, menswear, baby, jewelry, perfumes and makeup.

LVMH’s revenue in the third quarter was 13.3 billion, up 17% compared to the same period in 2018. Organic revenue growth was 11% for the first nine months of the year and the company stated despite the difficult context in Hong Kong, the region had a good performance.