Etam strengthens ties with Amazon: launches new brand
The French intimates’ group, owner of Etam, Undiz, Maison 123, Livy and Ysé, is in the process of developing a new brand to sell exclusively in the American ecommerce group.
Etam allies with Amazon. The French intimates’ group, owner of Etam, Undiz, Maison 123, Livy and Ysé, is in the process of developing a new brand to sell exclusively in the American ecommerce group, as explained by Laurent Milchior, managing director of the company, according to Fashion Network.
The French company will launch the new brand shortly after expanding its portfolio. Last July, Etam acquired a majority stake in the capital of the Ysé intimate brand, for an unknown operation transaction.
Founded in 1910, Etam is one of the largest intimates’ fashion groups in the world. The French company ended its financial year 2017 with a revenue of 1.3 billion euros, with France being its largest market.
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