We use first party and third-party Cookies to help us understand Website usage and to improve the content and offerings and to provide you advertising, analytics and other purposes related to your navigation habits. If you continue scrolling, we consider you accept the policy. You can read more about our cookie policy.


The global fashion business journal

Dec 13, 20193:42am

Harrods launches H Beauty: new stand-alone concept

The British department stores company is launching its new concept at the beginning of next year with the opening of two units.

 

Oct 30, 2019 — 5:00pm
Mds
Save

Harrods launches H Beauty: new stand-alone concept

 

 

Harrods expands its footprint for the first time. The British department stores company is launching its new concept at the beginning of next year with the opening of two stand alone stores, both outside of London.

 

The first one will be located in Lakeside, about 20 miles from the British capital in the Essex shopping mall and will open in April 2020. The second stand-alone store of the department stores will be in Milton Keynes, Buckinghamshire, about 50 miles from London, according to The Times.

 

The new concept will offer beauty, cosmetics, skincare and fragrances and will be located at two commercial spaces of around 20,000 square feet each. The historical department stores group has only one flagship in Knightsbridge, London.

 

Harrod’s new concept is part of the group’s plan to transform its entire beauty offer

 

This is the first time Harrods leaves the British capital. The new concept comes with a new branding, that doesn’t resemble to its current format or its airport shop-in-shops. The new stores will change the traditional green in its logo for a clear pink.

 

Harrods has been remodeling its beauty division in its flagship for the past couple of months, opening new halls focused on a new generation of shoppers. This is the first part of a three-stage project that aims to transform the groups entire beauty offer.

 

Harrods, founded in 1841 by the businessmen Charles Henry Harrod, is one of the oldest department stores in Europe. It is located in an area of 20,000 square meters and has about 90,000 square meters of commercial offer divided in five floors.

Advertising
Comment
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...