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The global fashion business journal

Jul 17, 20241:16pm

H&M joins forces with Ikea to study circular economy

The Swedish fashion retailer has partnered with the furniture group to promote a research on recycled clothing and implement circularity strategies in 2030.

Oct 23, 2019 — 8:29pm
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H&M joins forces with Ikea to study circular economy



H&M continues to make progress in sustainability. The Swedish fashion distribution giant has sealed an alliance with the furniture group to identify what kind of chemical contaminants are typically found in pre-owned cotton textiles in order to improve the safe reuse of them within a circularity strategy.    


Once the study is completed, for which more than 8,000 tests have been carried out on cotton textiles, both companies aim to bid to improve the circularity in  their processes for 2030. The second phase of the project involves testing with polyester and wool.


“With this study, we want to understand how collected recyclable cotton textile measures against the strict safety standards we have at Ikea,” said Nils Månsson, Materials and Innovation Deployment Manger at Ikea Range and Supply.

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