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The global fashion business journal

May 22, 202410:35pm

H&M flies &Other Stories to Russia with the opening of a first store

In autumn, the fashion company will open its first store in the country. The store will be located in Metropoli shopping mall.

Feb 7, 2020 — 6:47pm

H&M reinforces &Other Stories with an opening in Russia



H&M will takes &Other Stories to Russia. The womenswear company, owned by H&M group, will open its first store in Russia in the third quarter of 2020. The store will be located in Metropolis shopping mall in Moscu, according to &Other Stories.


During the last years, the parent company of H&M has grown fast and currently has seventy stores in seventeen markets across Europe, America and Asia. The company has its headquarters in Stockholm but it also has design hubs in Los Angeles and Paris.


Initially, H&M had created &Other Stories as an independent cosmetic brand of the group. However, in 2013 diversified the accessories, footwear, bags and apparel offer. In 2018, the company launched hair care products line.


The H&M group ended 2019 with a revenue of 232 billion of krona (34 billion dollars), 11% more than the preview year. It is the highest growth since 2015, The profit rose a 6%.

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