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The global fashion business journal

Apr 3, 20203:19am

Interparfums and MCM sign perfume license deal

The French perfume manufacturer will produce the perfumes of the German premium fashion company. The license agreement expires in ten years.

Nov 20, 2019 — 7:42pm
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Interparfums and MCM sign perfume license deal

 

 

MCM partners with Interparfums to develop its perfumes line. The French perfume manufacturer will be in charge of designing, producing and distributing perfumes for the German premium fashion company. The license agreement will last ten years and in 2030 there will be an option to renovate it for another four years, until 2034.

 

The perfume company will develop fragrances for men and women. The first line of perfumes will start selling in first quarter of 2021 in Asia, America and Europe. Perfumes will be distributed at MCM stores, luxury shopping centers and cosmetic stores.

 

 

 

 

Interparfums already has the perfumes license of Montblanc, Coach, Guess and Kate Spade, with which it signed an eleven-year license agreement in June this year. At the end of the third quarter, which ended on September 30 of this year, the company had a net profit of 20.8 million dollars (18.8 million euros) and sales reached 191, 2 million dollars (172.7 million euros).

 

The company was founded in 1976, by Michael Cromer in Germany. MCM currently has around 650 stores and its present in forty countries, including its local market, United Kingdom, France, the United States, Japan and China.

 

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