The United States giant of sports announced this opening two years ago and has now been concreted in the heart of Manhattan with its sight set on attracting local and tourist consumers.
Nike finally opens in New York’s Fifth Avenue. Two years after announcing its landing in one of the main commercial streets in the world, the sports fashion leviathan has released a macrostore of 6,400 square metres distributed all through six floors.
Nike’s new store has been baptised as Nike house of innovation, and inside it all innovations related to digital environment and purchasing experience are included. The store replicates the concept Nike Speed Shop, which was tested out in Los Angeles, by means of which the offer provided in the store is decided according to the best sellers or the most consulted items.
The new point of sale also includes a specific area for sneakers and a collection point for online orders. On the fifth floor there is a space installed exclusively for the members of the Nike Plus community. It is the first time an area is set out for these users, and in it, physical training activities will be carried out, as well as premiere accesses to products and the possibility of designing articles in order to acquire them later.
The facility also hosts a whole series of technologic innovations which it has been either developing or acquiring from third parties, in a way that clients can localise products through a virtual assistant or pay directly without the need to queue.
Nike ended the first three months of the fiscal year (from June to August) with a revenue valued in 9.94 billion dollars (8.45 billion euros), a 10% more. Its net profit also grew to a double-digit, concretely a 15%, until reaching the figure of 1.09 billion dollars (928 million euros).