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The global fashion business journal

Oct 1, 20202:06pm

Ralph Lauren departs the runway: leaves New York Fashion Week

This year, the American designer will perform outside the official calendar and present his winter collection during the month of April.

Feb 10, 2020 — 6:09pm
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Ralph Lauren gets off the runway: leaves New York Fashion Week

 

 

Ralph Lauren gets off the runway. The American designer leaves the official calendar of New York Fashion Week and will present his winter collection during a special parade in April.

 

The designer began to show in the New York fashion week in the seventies. In 2016, the company gave a twist to its catwalks and integrated the see now buy now .

 

One of the reasons why Ralph Lauren has dispensed with participating in the New York fashion week has been the implementation of a new plan that rationalizes its spending in different departments, including marketing, with the objective to gain profitability.

 

The US company finished the first nine months of the year with a growth of 1.6%, up to 4.8 billion dollars. During the period, Ralph Lauren shot its profit 58.6%, up to 633 million dollars.

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