Ralph Lauren departs the runway: leaves New York Fashion Week
This year, the American designer will perform outside the official calendar and present his winter collection during the month of April.
Ralph Lauren gets off the runway. The American designer leaves the official calendar of New York Fashion Week and will present his winter collection during a special parade in April.
The designer began to show in the New York fashion week in the seventies. In 2016, the company gave a twist to its catwalks and integrated the see now buy now .
One of the reasons why Ralph Lauren has dispensed with participating in the New York fashion week has been the implementation of a new plan that rationalizes its spending in different departments, including marketing, with the objective to gain profitability.
The US company finished the first nine months of the year with a growth of 1.6%, up to 4.8 billion dollars. During the period, Ralph Lauren shot its profit 58.6%, up to 633 million dollars.
info@themds.com
Validation policy for comments:
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.