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The global fashion business journal

Jun 15, 20244:04am

SMCP dodges riots France: sales up 13% in 2018 thanks to international business

The owner of Sandro, Maje and Claudie Pierlot registered a revenue of 1.01 billion euros during 2018 fiscal year boosted by the sales in America and Asia Pacific.

Jan 28, 2019 — 6:00pm
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SMCP dodges riots France: sales up 13% in 2018 thanks to international business



SMCP gets beyond one billion euros. The French group, owner of Sandro, Maje and Claudie Pierlot, closed 2018 fiscal year with an increase of 13% in sales, to 1.01 billion euros.

The company explained in a press release that the results are due to the boost in sales in America, Asia Pacific and the region of Europe, Near East and Africa, where the revenue grew by 25.7%, 18.2% and 7.2%, respectively. In France, its local market, the company’s income took a step backwards, with a fall of 1.9% due to the yellow vest protests.


Moreover, SMCP pointed out that, although in the region of Europe, Near East and Africa the results have been positive, the climate and the impact of the Brexit have also affected sales.


By brands, Maje is the one that had a better evolution during 2018. The brand registered a growth of 15.9%, to 391.4 million euros. Sandro, on its part, registered a rise of 11.4%, to 500.6 million euros, while Claudie Pierlot had a revenue of 125.2 million euros, 11.1% more.


During last year, SMCP increased its store network with 134 openings. The company, present in forty countries, set up 7 points of sale in France, 49 in the region of Europe, Near East and Africa, 19 in Africa and 59 new stores in Asia Pacific.

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