The organization of People for the Ethical Treatment of Animals (Peta) has acquired a stake in the department stores group.
Peta invests in fashion to protest. The organization of People for the Ethical Treatment of Animals (Peta) took a stake in the capital of the Frasers Group department store, owned by British businessman Mike Ashley. The aim of the association is to protest the sale of animal skin products in the group's chain of establishments.
The decision to buy a stake in House of Fraser is part of a strategy of the activists. Peta has previously invested in other fashion companies such as Louis Vuitton, Boohoo, Hermès or Hugo Boss.
In this regard, Peta plans to attend the meeting that House of Fraser will hold at the end of the year and will press the board to achieve what has already been achieved with other large groups such as Macy’s, Balmain and Prada: support the cause and protect the animals.