Single’s Day sales skyrocket 25% exceeding last year’s number, when the day reached 30.8 billion dollars.
Alibaba makes history again in the tenth year of the Single’s Day. The ecommerce giant has achieved 38 billion dollars in sales. This is a 25.08% increase compared to Single’s Day sales of 2018, which reached 30.8 billion dollars.
Yesterday, in just an hour and a half, gross merchandise value (GMV) in sales had already overcome those of last year: 31 billion dollars. This exceeds the forecasts that Forrester had predicted for one of the days that generates more online purchases: the consultant expected revenues of 37 billion dollars.
Although there was a fear that the trade war between China and the United States would affect the online sales day that Alibaba launched in 2009, doubts have dissipated before the end of the day. In China, the event accumulates more sales than Black Friday or Cyber Monday. The Alibaba group, owner of ecommerce platforms such as Aliexpress, Taobao or Tmalss, ended 2018 with a revenue of 35.7 billion dollars.